THE FIRST CERVEJA SAGRES® BOTTLE
The label of the longneck bottle carried the shield of the Brewery Portugália. It was produced for six years from 1940 to 1946, and was then relaunched 57 years later in 2003.
LAUNCH OF THE STUBBY BOTTLE
(Aka grenade) was produced for 55 years. From 1947 to 1954, the bottle carried a decal of the SCC logo.
This pyrograph decoration was the longest-running of all, it lasted for 15 years. The lettering was all one colour, white, and a new Portuguese shield design was introduced.
Pyrographed images carved against a white background and new lettering for the word "Sagres".
Ten years later, the paper label was back. Red and white lettering against a black background, with a new design for the Portuguese shield. This design lasted until 2007.
With a rectangular label, using, for the first time, the red background and white lines.
com rótulo rectangular de fundo encarnado aberto a branco, com ligeiro ajustamento do lettering.
With a rectangular label, the background changed to white and the lines to red. The brown colour was introduced.
The oval label with a white background and red letters was introduced, as well as the wheat ears beside the Portuguese shield.
With an oval label and a white background with red letters, the Portuguese shield was moved from the bottom to the top of the label, and the Monde Selection medals were added to the label. Both the shield and the medals were flanked by wheat ears.
With an oval label and a white background with red letters, the wheat ears beside the Portuguese shield were removed.
RELAUNCH OF THE LONGNECK BOTTLE
The longneck reappeared, 62 years later, now with a label around the neck. The main label was oval, with a white background and red letters.
With an oval label and a white background with red letters, and a new Portuguese shield on the top of the label, containing only the heraldry. The new neck label with a red background also showed the Portuguese shield.
REINFORCING THE "PORTUGUESE SOUL"
The whole Sagres range is designed to reflect our Portuguese soul in a warm, affectionate and modern way.